
From Publishers Weekly Defying conventional wisdom that no mortal can outsmart the market, makes this study fabulous run-up to recognize the actions of the last century that the normal investor to learn the winners. Jones, CEO of Worth Magazine, examines the history and present of Wall Street, where Coca-Cola, Avon and Intel to illuminate why some stocks from stagnating and others. Their stories of companies are elegant and informative, introducing beginners to attract price-earnings ratios, book value, return on equity and other measures of the action potential. Some typical signs emerging: companies with patents on technologies of heat, such as Polaroid, are safe bets, as well as those who hold the monopoly power of the quantities ahead of the competition through constant innovation, and Intel. Other signs are less clear. A company reorganization, a new president or an advertising campaign inspired measures can sometimes unpredictable, and a pointer from the legend of General Electric is extracted to "the faith … If you believe in them and the administration to continue with the lessons. "Tales", "makes the idea that the investor the right stock at the right time to choose and in fact seems unstable. The problem, as Jones makes clear that it has many methods for assessing stocks are not always the same story, and many strategies of competing companies, which may not be a success on a number of uncertainties. Investors without the time or subsequently, to assess carefully the annual reports should be careful. Copyright 2002 Reed Business Information, Inc. From Booklist This could have also been called "the biggest ones of all time" because the list of winners includes stars such as General Electric, IBM, Xerox, McDonald's, Coca – Cola and Intel. Though all these companies have their shareholders an exhilarating ride in their heyday they were top 25 is selected by the founder of the magazine is worth more for his wit to survive successful business models and their ability to thrive even in a bear market and stubborn. In Chapter gathered by theme (such as "The Foundation Services"), containing biographies of packaging companies, a review of the market performance of each company and a schedule for major events. Jones goes straight to the heart of the matter, but do not miss the subtle details of the finding, for example, Polaroid developed a system of self-headlights look in the 1940s, but the automobile industry was not included because of the additional cost of $ 8 per car. Together with the heavyweights, Jones includes some companies already forgotten how the conglomerate Ling-Temco-Vought, which rose briefly to heights in the fast-paced go-go era of the sixties. The only thing lacking is the graphics of the historical values. David Siegfried Copyright © American Library Association. All rights reserved See all Editorial Reviews
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Worth’s Greatest Stock Picks of All Time: Lessons on Buying the Right Stock at the Right Time
November 15, 2009
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